THRIVE
IN THE
WORLD
AHEAD
Hi. Welcome to The Audacity Group
The Audacity Group is a brand strategy micro agency that helps brands in Australia and New Zealand to thrive in the world ahead. We rationalise and imagine. We work with brands looking to define their future, unite their people and tell their best stories. This is not the time to hold back. Confident brands thrive.
Change what you value and why you are valued.
Define Your
Brand Future
Build a
Principled
Culture
Be an
Articulate
Company
Work
It’s a real joy to work with brands across a wide range of sectors in our part of the world.
Tākina
Summoning the four winds
Cato Brand Partners
Story meets place in this distinctive building: the new conference and exhibition centre for Wellington. The strategy and identity took its cues and inspiration from a powerful karakia that summoned the winds to the city’s new meeting place.
Riders & Elephants
Promoting emotional leadership
We’ve been advising Jeremy Dean, creator of the globally successful Emotional Culture Deck and more, on a range of initiatives for his inventive game-making company Riders & Elephants. Redefining what corporate culture can mean for people.
WorkSafe
Take a sec to check
Campaign work is something we really enjoy, so it was great to work with the WorkSafe team to develop this iteration of their energy safety campaign – once again, featuring the very much loved feline icon Claude.
Perspectives
Long Arc is our brand storytelling workshop
Reading Time: 8 minutesAt any given point in time, you are somewhere in the story of your brand. You may be starting out or on the cusp of huge change. Your brand may be continuing something you started years ago. There may be plenty to share right now. Or plenty to...
Should your brand commit to a deliberate strategy?
Reading Time: 10 minutesA deliberate strategy is one that locks your brand into an approach for the foreseeable future based on clear data and harnessing the resources of the organisation to make that happen. It is a highly intentional strategy – motivating people to...
Refreshing your brand promise
Reading Time: 6 minutesIf you need to change how you are seen in the market, refreshing your brand promise (and committing to what it now requires) could be a powerful and effective solution. It’s tempting to believe that great products will sell themselves. Or even...
Know thy brand enemy
Reading Time: 7 minutesIt’s healthy to adopt a brand enemy. Handled well, having such an adversary works for your customers and your culture. Brand enemies are a powerful source of motivation and focus. It’s human nature to be united by the things we have in common...
Intelligent, principled, articulate brands have never been more important. We help brand managers define a future that fits your organisation’s wider strategy, delivers brand performance now, and will deepen relevance, value, equity and reputation over time.